The solution:
Going digital-first

The content creation tool for everyone

Great-looking content accessible to all levels

1. Always on-brand

Before Turtl, EI Advisory's team of analysts would have needed design involvement to ensure they hadn't accidentally broken brand guidelines in their reports. Turtl is specifically locked to only include the brand's colors and fonts, making it impossible for them to go off brand.

2. Simple to create

Turtl's editor is as simple as dragging and dropping copy, imagery, and interactive elements like polls and charts to build content in a fraction of the time it would take with classic design software. You simply flick between desktop and mobile view as you create to make sure it looks great on any device. The team's lack of marketing and design knowledge in no way limits their use of the tool.

3. Designed to be read

The interactive Turtl Docs are a far cry from EI Advisory's word documents and powerpoint presentations. Each Doc is formated to chunk information in small doses, helping their clients digest lengthy reports. In fact, recent eye-tracking research by Lumen found that Turtl's format extends reading times by 73% vs a static document.

4. Valuable insights

The chunked format allows for analytics that measure the performance of each section of the reports. This even extends to individual reader tracking which tells the team who exactly is reading their reports, who's ignoring them, and where each client's specific interests and concerns lie.