Great emails share these features
- Clean data (a good email starts before the contents begins)
- A trustworthy sender name
- A concise subject line that introduces what's in the email
- Pre-header text that includes further detail/longer form
- Additive images
- Clear and concise copy
- Relevant calls to action
- A layout that aids reading
- Personalization where applicable
- A full footer, inclusive of email preference updates
- Alt text, mobile optimization, and text-only fallbacks
There's no single template for making a perfect email,
but making sure you include as many elements as
possible will improve your performance.
Paul Fellowes, CRM Manager at Turtl
