When it all comes together, the impact on sales is clear
The idea that personalizing content can help drive better sales results certainly isn’t fresh news for today’s sales enablement leaders. But the idea that they might be able to empower sales teams to drive that personalization without stepping on marketing’s toes or spending their entire working day on content creation, that’s new.
Use pre-built templates and design elements to create visually impactful documents like proposals incredibly quickly
Tailor content within defined boundaries, to ensure every piece they share is compliant with marketing and brand guidelines
Personalize pre-sales content at speed, and gain the time needed to personalize content for every prospect — a practice proven to increase success and deal value
Grab customer attention faster and convert it into more sales by using proven content psychology techniques, built right into the platform
And of course, when sales teams are empowered to do those things themselves, that creates a lot more time for you to focus on the things you do best. Instead of fulfilling a string of routine content requests, sales enablement leaders can focus on creating high-value content pieces with broad value — the exact pieces that the sales teams themselves can then go on to personalize.
It creates a smarter, faster approach to sales enablement. You build high-value content in line with strategic goals, then salespeople tailor and tweak it to meet their tactical needs. Plus, everyone is equally empowered to create strong supporting documents like proposals at speed.
