Forget cold outreach. Engage your prospects in conversation on their terms, just like you would at an event.
What stronger indicator is there that a prospect is thinking about you than when they're actively reading your website? That's the time to start a conversation.
Your website is essentially your online trade stand. It's where people go when they want to learn more about you, your solutions, or the problems you can help them understand and solve. These are the people who in the offline world would be popping by your stand, ripe for conversation.
Clever chatbot technology can help you connect your business development reps with a prospect when they come by your website and are at their most open to your outreach. While they browse your product pages or customer stories, your rep can open a chatbox that pops up in the corner of the visitor's screen and offer them assistance, qualify their interest, nudge them towards a demo or whatever else might be helpful for them and your business.
Even visitors who are engaging with non-product or service-related pages of your site, like blog posts, are more open to deeper interactions with your brand at that moment time. You can use an automated chatbot to, for instance, recommend further reading based on the user's reading history, ask questions relating to the subject matter of the content they're reading, or ask for their opinion. This makes their encounter with your brand far more memorable than instances of exclusively one-way comms.
