Level-up your personalization strategy to give your digital exchanges that one-to-one feel
Stand out in the online litter of mass comms and content by personalizing every document you send to a given account or individual, just like you would personalize your proposition at a tradeshow
The one-to-one meetings and interactions at events give sales reps the opportunity to quickly and easily tailor the way in which they present their solutions to fit the goals and pain points of the particular prospect they're talking to. This often helps to significantly shorten the sales cycle compared to other sources of pipeline. Giving your contacts a similarly considered view of your solutions in an online environment calls for a greater degree of personalization in digital comms than most are practicing today.
The more relevant your content and communications are to the recipient, the more willing they'll be to part with their attention and actually read them. Personalization capabilities have evolved well beyond the now widespread practice of sending automated emails that address the recipient by name. With the right tools, like Turtl (shameless plug), you can equip teams with the ability to quickly and easily produce versions of key collateral like sales brochures, product guides, newsletters, and proposals that only contain the information relevant to their account, industry, priorities, or markets. You can even use automation to personalize collateral featured in your nurture programs, making it even easier to execute at scale. This degree of personalization makes prospects feel valued and in control. The hyper-relevance helps them more easily understand why you're worth their time and money.
Don't just personalize something for the sake of it. Make sure it ultimately benefits the reader in some way. This is typically further down the funnel, such as a sharply curated product guide presented as something created just for them. The most effective personalization is typically subtle or even the kind that goes entirely unnoticed by the recipient, but nonetheless creates a better experience for them.
