Personalized video can capture that personal touch of face-to-face interactions that builds relationships
In the absence of face-to-face time with prospects and customers, personalized videos can help build rapport and get your messages noticed.
As previously discussed, in the absence of events, adding a personal touch to your online comms can go a long way towards building the kind of experience you have face-to-face. An effective way of doing this is through personalized video, where you speak directly to the account or individual you're reaching out to. This approach shows the recipient that you're taking the time to reach out to them specifically, rather than resorting to mass comms, and reminds them that you are a living, breathing, human being with a personality – something that we easily forget when we're rummaging through our inboxes.
Personalized video can be particularly powerful as a follow-up tactic for high-value prospects who have attended a webinar, downloaded a research report, or similar, and can help you build your relationship with them and qualify them as leads. You could for instance:
Don't worry about the production values of these kinds of videos –every smartphone these days will be perfectly suitable to capture the quality you need. Don't overly script what you say, keep it authentic and friendly, just like you would in person.
