EY content spotlight
What's working and why
Turning expert knowledge into content people actually read
Easy to produce: Transform existing reports into interactive Turtl docs without starting from scratch - no design agency needed
Better for readers: Navigable chapters, highlights and key stats let executives move through content at their own pace - on any device, via a single link
Driving results: 3,719 reads, 3m 45s average read time, 38% of the document read on average
Building audiences that come back every month
Easy to produce: Consistent on-brand templates make each issue faster to publish - update, republish, no redesign required
Better for readers: Interactive layouts keep readers engaged beyond the headline - more like a reading experience than a document
Driving results: 758 reads, 1m 19s average read time, 17% doc read - with readership growing month on month
Making complex compliance content accessible and actionable
Easy to produce: Structured templates break dense regulatory content into digestible sections - updating as rules change takes minutes, not days
Better for readers: Interactive navigation lets readers jump to what's relevant to them - no wading through irrelevant sections
Driving results: 76% read rate - nearly every person who opened it read it to the end
Deep sector expertise, delivered in a format that does it justice
Easy to produce: Complex industry insights structured as a series - each piece faster to produce than the last using consistent templates
Better for readers: Interactive, visual storytelling that does justice to complex sector content - built for the audience, not the brief
Driving results: 82% doc read rate - sector-specific content that readers actually finish
