Best practice takeaways
What EY's best-performing content has in common
Interactive beats static
PDFs get downloaded and forgotten. Turtl content lives online, stays current, and tells you exactly who read what and how far they got - turning content into intelligence.
Series beat one-offs
Recurring formats build habit. Readers come back when they know good content is coming - and engagement compounds with every new issue.
Keep it focused
The highest performing content has a clear audience and a clear purpose. The broader the brief, the lower the engagement. Targeted content wins every time.
Format matches audience
Executives, compliance teams and sector specialists all engage differently. The content that performs best is shaped around the reader, not just the subject matter.