The Fight Against Disposable Content
Contents
Once upon a time...
For instance
The Medium is the Message
How good are our current media?
Baby steps...
"The first principle is that you must not fool yourself – and you are the easiest person to fool"
+100% read times +50% reach +30% sign-ups
How deep does this go?
How widespread is this?
There is so much "low-value" content
1. Flat, passive, low-value presentation
2. Little (or no) measurement
3. Inside out thinking
4. Cost and complexity
Disposable Content
A better way?
1. Design for humans
2. See through the reader's eyes
3. Outside in thinking
4. Streamline content processes
Some examples...
The result
The clock is ticking...
The big squeeze
Join the good fight!
Thank you for reading The fight against disposable content
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