Shouting about your company/product consistently is a sure-fire way to lose your audience’s interest.
The content you publish should focus on educating your readers rather than trying to sell to them. As with any B2B or B2C relationship, it’s important to build trust with your audience, instead of leaving them with the impression that all you want from them is a sale.
B2BMarketing carried out research where they asked buyers "What is your biggest turn off when companies are selling you products or services?” the most common answer was: "They talk too much about themselves and don’t get to know our company".