If you’re producing text-heavy content, don’t be surprised if your bounce rate is closer to 100% than you’d like. For content to be engaging, it needs at the very least to be presented in a visually accessible way. Use subheadings, columns, images and quotes to break up your copy.
The most successful types of online content make use of interactive features like polls and quizzes. These kinds of features help you make an impression and stand out in a crowded market.
See some examples here.
