Overview:
The story in a nutshell

The story in a nutshell

Turtl was initially brought on by Frost & Sullivan to deliver research reports in a more dynamic format. Since then, Turtl has been adopted by multiple business functions and is now used for everything from thought leadership to staff newsletters.

A modern format that delivers a crisper brand voice and analytics that offer previously hidden reader insights have made demonstrable impacts on the business. There has been a 60 percent increase in lead generation for Turtl-driven campaigns over their conventional campaigns.

Results like these have been celebrated internally and helped raise the profile of content's ability to influence the bottom line.

One single report saw:

900 new signups
Average read time of 4m 20s
Readers in over 60 countries

I have three letters for you: WOW. This is stunning and with this, we have arrived in the digital era. Visually appealing, informative, and enticing.

Sven Thiede, Director, E&E