Challenges and objectives:
A smarter way to approach content
Rapid innovation is a regular occurrence in other channels. Why not content?
When Kristina Menzefricke, Marketing and Corporate Communications Director, Europe, was introduced internally to Turtl, she saw its potential to solve four key challenges at Frost & Sullivan:
With virtually every company using the same content formats for decades, can we adopt something better suited to the digital era?
Our leads are downloading our reports, but our information about that interaction ends there. What else could we be capturing?
We want to be constantly improving and moving in the same direction as our audiences, how can we keep track of the true state of our content?
We're tired of assuming content plays a role in driving business through anecdotal evidence, how can we prove it once and for all?
