Results:
Tangible proof of content ROI
"I have three letters for you: WOW."
The teams using Turtl at Frost & Sullivan have demanded more from their content, and seen that delivered in kind.
By adopting a format that puts digital first, they've been able to make a lasting impression on readers fatigued by static documents while capturing insights and evidence of content's role in influencing purchasing decisions. This has boosted the visibility of their efforts to improve the bottom line, earning the praise of internal stakeholders across Frost & Sullivan.
60% increase in global lead generation for Turtl-driven over conventional campaigns
54% higher click-through rates for Turtl docs over standard mailers.
11% increase in open rates for Turtl campaigns over their standard campaign pieces in Europe.
Turtl is a conduit for us to project a crisper brand message to market, and this has very much manifested in stakeholder feedback
Turtl's analytics have uncovered new information about leads and readers that have profound impacts on the business. Leads are better qualified because you can see their interest levels and areas demonstrated in their reader data, and internal content data reveals pockets for improvement and further exploring.
One single report saw:
4700+ reads
900 signups
Average read time of 4m 20s
Readers in over 60 countries
As a person focused on understanding the ROI of what we do, I can only but commend Turtl for a brilliant solution combined with a brilliant service ethos
The Turtl Docs created by the team have been instrumental in driving new business, building brand awareness, and stamping out their mark as innovative thought leaders in multiple fields. Thanks to Turtl's analytics, the role of content in this can be clearly demonstrated, raising the profile of those responsible within the business.
More than 90% of our closure is because of marketing activities and Turtl - which has been a living example of success. My clients feel that it's one of the best forms of representation.
"As a company that is focused on advising our clients on their growth and innovation strategies, and helping them achieve their growth objectives, we are always on the lookout for effective ways of increasing connection with our customers and prospects," says Iain Jawad, Head of Europe & Israel Region. "Solutions that are innovative, that can help us capture and maintain client and prospect interest are key.
"The Turtl solution has enabled our marketing and thought leadership teams to improve engagement activity with clients. Their innovative solution is not only best-in-class in content creation software, but the level of customer service and attention has been exceptional. As a person focused on understanding the ROI of what we do, I can only but commend Turtl for a brilliant solution combined with a brilliant service ethos."
This is the best marketing-based newsletter I have seen in a long long time. I shared this with many people outside Frost & Sullivan and every single one of them sent their compliments for the content and layout.
