How GiveSmart use Turtl's analytics to power their content strategy
How does GiveSmart use Turtl's analytics? Turtl Docs unlock a wealth of insights that are used to steer the company's output. Now, the marketing team can clearly see what their audiences care most about, what is drawing in the most attention, and what is not getting read.
One of GiveSmart's successful Turtl Docs is the 12-month signature event masterplan. Using Turtl, the team was able to see the analytics for each section in the Doc.
Readers who spent the most time on the "3 months out of an event" page could, therefore, be targeted with more content specific to charities 3 months out of an event.
A hard-gate detailed capturing form on the front of the content helped GiveSmart gather information about who was interested in their masterplan and target their content accordingly.
