RULE #10
Iteration is everything
If your content meets rule #9, then the fun doesn't stop once you've sent your creation out into the world, oh no. Sign off is not the end.
If your content is not seeing the results you expect - like a high bounce rate or low time on page - take another look and see where you can make improvements.
Perhaps you need to delete sections that people aren't showing interest in or restructure a post to get your point across more quickly. Would adding more visuals help people stay engaged?
One benefit of modern digital content formats is that they're never set in stone; you can fix typos, restructure sentences and improve layouts at any point and improve the experience for the next reader.
Don't be afraid to continuously tweak content to test improvements and drive better performance. Even if you're not as on top of tracking as you'd like to be, it's always important to revisit existing content to update and improve it as time goes by (like we've done for this one, originally published in 2016!).
