Guidant Global adopted Turtl to help them improve content engagement, capture more leads, and simplify certain aspects of their content operations. Turtl has helped four teams within the business - each focused on different stages of the buyer journey - to speed up their content production, improve engagement and conversions, and better understand and cater to their buyers.
One co-branded content project was turned around in just two weeks during the pandemic and has achieved excellent results:
- 60% of entire document read on average
- 1 in 5 readers sign up
- Leads read for 8.5 minutes on average