Challenges and objectives A better way to deliver content

The hunt for a more engaging format and improved ways of working

THE CHALLENGE

Improving content engagement and operations

When Guidant Global's Global Marketing Director Alexa Bradbury met with Turtl, she was looking for a cross-company communications tool to address four key content challenges. 1. Increase buyer engagementHow can we keep buyers more engaged with our content and brand once we have their attention?2. Generate more leads from hero contentHow can we get more value from our hero content and convert more readers into leads?3. Move away from PDFHow can we deliver a better reading experience to our audience online than is possible with PDF?4. Reduce need for internal brand policingWith so many different departments creating content, how can we make sure everything is consistent and on brand without having to spend so much time on policing?