Guidant Global use Turtl across the buyer journey to better engage and understand their buyers
Producing content in Turtl helps Guidant Global attract and keep reader attention. Turtl's unique format is designed to keep readers engaged with content for longer. It offers a visually rich and interactive experience and is both mobile-friendly and accessible to screen readers.
Content can be created extremely quickly in Turtl, which means Guidant Global can respond to market shifts and disruptions (like COVID-19) with agility. Turtl also simplifies brand management by keeping styles consistent and locked down across content, so marketing doesn't have to worry about policing other teams' content.
The improved timeliness through quick content turnaround boosts lead generation. As does the ability in Turtl to apply gates part-way through a document, not just upfront. By doing so, Guidant Global can offer readers a deeper flavor of the content before nudging them to share their data, improving sign up rates.
Turtl's reader tracking technology lets teams see how individual buyers interact with Guidant Global's documents. This data helps align sales and marketing, lets salespeople lead better conversations with buyers, and helps marketers to improve their content strategy moving forward.
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For long-form marketing content like reports. After strong reader engagement early on, they are in the process of migrating past content published in PDF onto the platform so they can improve and track its performance. They've integrated Turtl with their CRM system, Pardot, so they can track contacts from their database.
For info requests and lighter bid documents. By using Turtl they now have visibility over stakeholder engagement and see who is reading, dwell times, what readers were interested in, and whether they shared it with anyone. They use this insight to then tailor their presentations and communications to that account.
Responsible for onboarding customers and embedding programs, the team currently uses Turtl for welcome books, program overviews, and related documentation. They too benefit from behind about to track who's actually looked at the welcome books and engaged with the content.
They now use Turtl to showcase their research findings, benchmarks, and present best practices to customers. They can then track how customers engage with their research after the presentation, seeing the relevance of their efforts.