Hatch in the platform

Three ways Hatch helps you win

Hatch unlocks smarter action at every stage of your workflow:

Create Content

Accelerate production with AI-powered creation tools and brand-safe templates, tailored for multiple use cases.

Revenue Intelligence

Understand what’s working with deep behavioral analytics, dashboards, and clear performance insights.

GTM Actions

Act faster with revenue-driven recommendations, personalized optimizations, and automated lead generation tactics. With Hatch, every step — from creation to conversion — becomes faster, clearer, and more impactful.

CREATE CONTENT

Hatch offers three paths to create content:

Paste text
Generate from prompt
Import a PDF

Users still have the option to start from scratch, or use an existing template.

EDITING CONTENT

As part of the AI editor features, Hatch guides users through editing content easily:

Translations
Media generation
Media matching
Layouts
Content writer assistant

CHANGING LAYOUTS

Hatch will automatically match content to the best layout, but users do have the ability to swap layouts if needed.

The available options are:

Swapping for another AI layout
Swapping for an existing template in the Library

CREATE AND EDIT IMAGES

Hatch has the ability to create and edit images.

To create

Users must train the model on their own brand guidelines first. This can take a few hours, and will require a few examples. Once trained, it will be able to generate images following the examples provided.

To edit

Click on the menu options within any image and select “Edit image with AI” - then enter a text description of how to edit the image

ASK HATCH

Hatch can provide revenue recommendations within the Analytics Dashboard, and can answer specific questions around content performance.

Suggested questions are provided to get the user started.