What to consider: Ease-of-use
One of the major challenges facing content marketers is a lack of resources, specialized skills, and time. A content marketing platform that is easy to learn and use is essential to reduce these concerns.
The CMP you choose shouldn’t be something that only a graphic designer or a developer is able to effectively use. These platforms are designed to break down barriers and limitations, not create bottlenecks among a few highly skilled individuals.
Similarly, if it’s easy to create, publish, and analyze content, this reduces your reliance on agencies and can save you a huge amount of money. When Cisco switched to their content marketing platform, they reduced their costs by 90%.
Look for software that puts intuition first: templates, drag-and-drop, simple embedding of media like videos, images, etc.
One of the major challenges facing content marketers is a lack of resources, specialized skills, and time.
