What to consider:
Analytics

What to consider

Analytics

You can create as much content as you like, but if you’re not able to measure its performance, what’s the point?

The ability to easily identify and analyze both top-level and granular data is essential to any marketing campaign. Data gives your organization the insights they need to drive growth and build revenue.

Thanks to the content marketing platforms out there, content can now be a key player in generating and capturing this data. Engagement metrics can reveal topics of interest, uncover target audiences in new geographical regions, and even track the individual reading habits of leads and prospects in the funnel.

Example: Turtl’s known-reader analytics

Make sure the CMP you choose can not only track everything you need, but that the data is easily accessible and understandable by everyone, not just data analysts. Content marketers have to be able to track their own performance and make changes to their content accordingly.