What to consider
Integrations
A solution that fits all your needs is ideal, but in reality almost impossible to find. The workaround is to find a content marketing platform that integrates with the other more specialized tools you need.
Probably the most important integration capabilities to look out for are whether the CMP integrates with your CRM (Salesforce, Hubspot, etc.). This can allow you to link up your contacts with your CMP’s own analytics functions to see how they engage with your content at an individual level.
It’s also important to take a look at how quickly the CMP integrates with new technologies as the martech industry continues to boom and it’s important to keep up with the latest trends.
