What to consider
Collaboration
It can be difficult for content marketers to get the buy-in they need for a content marketing platform. This is why finding a CMP that is well suited to collaboration can be hugely helpful.
Although not everyone in your business will be a content marketer, many across different teams will be creating content on a regular basis – this could be anything from sales proposals by the sales team, welcome packs by HR, or internal communications from the comms team.
A content marketing platform that helps aid collaboration within your team and between teams can help prove wider business value and get the buy-in you need.
Look out for capabilities like:
Tracking what other team members have done
Working on the page in real-time
Assigning tasks and campaigns
Sharing pieces of content
Sharing of data
Simple sharing of assets
Ability to allocate different roles, such as admin, etc.
Ability to share permissions
