When budgets are tight, CMOs search for places to reduce reliance on external resources. One area where better results come from bringing things in-house is content production (provided you've got the right tools).
Bringing your content engine in-house is your ticket to adjusting to new budgets while opening up a new way to boost content engagement, grow team creativity, and prove content ROI.
It’s easy to say that reducing outsourcing cuts costs – but what about the costs of training in-house colleagues or buying the software needed to produce content independently?
This was a question that Cisco’s EMEAR team was faced with. Their creative agency-led approach was creaking under growing pressure to produce content faster while reducing costs.
