How to start a scalable ABM program - How to start an ABM program that scales | Turtl

How to start a scalable ABM programA four-phased approach to take your account-based marketing from zero to heroA four-phased approach to take your account-based marketing from zero to hero. Learn how to scale across people, accounts, content, and data.Contents

<p><span class="color-class-option-1" style="font-size:0.5em;">INTRODUCTION </span><br><span style="font-size:1.1em;">Why ABM is taking over</span></p>

<p><span class="color-class-option-1" style="font-size:0.5em;">PHASE 1: </span></p><p>People</p>

<p><span class="color-class-option-1" style="font-size:0.5em;">PHASE 2: </span></p><p>Accounts</p>

<p><span class="color-class-option-1" style="font-size:0.5em;">PHASE 3: </span></p><p>Content</p>

<p><span class="color-class-option-1" style="font-size:0.5em;">PHASE 4: </span></p><p>Data</p>

Useful resources

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