We produce more articles, blog posts, whitepapers and other content than ever before — but how often do we pause to think about whether our content is working as hard as it could for our businesses and our readers?
The Gallery of Disposable Content at B2B Marketing Ignite served to provoke, entertain and challenge the content status quo.
We hope you enjoyed the exhibits, learnt a little and came away with a new perspective.
Over the course of the event we asked where marketers would spend their budgets to get the best reader engagement:
- Blog Posts
- Interactive Content
- PDF Documents
And now the results are in.