Thank you for voting! It's great to see B2B marketers taking such a strong interest in this fascinating topic. So, where should you spend your marketing budget to get the best reader engagement?
- Interactive content: 72%
- Blog posts: 22%
- PDF documents: 6%
After years of relying on non-interactive formats, it is good to see a shift in mindset from b2b marketers towards interactive content and a step away from old formats like pdf. This also illustrates a will to provide readers with more relevant and engaging content and to create better content.
We do hope that this vote reflects a real trend for the years to come and that it can help us work together towards the end of disposable content.