Currently there are circa 47 billion webpages comprising 100 trillion words. Two million blog posts are made each day and around 300 to 500 new websites are created every minute. That's almost an incomprehensible amount of content and it's no wonder that much of it never gets read, never even reaches its intended audience.
A whopping 81% of people just skim read content on the Internet. But that's not particularly surprising when you consider the way in which a large degree of content is delivered - a lot exists as scrolling text which is arduous for the brain to read. Fatigue sets in - the reader never gets to the end.
Yet we have the capability to make online reading more accessible, we surely understand how it could be more effective, so why do so few people take advantage of this knowledge?
The average internet user only reads 20% of a page. (Source, Jakob Nielson, Userability Consultant).
27 million pieces of content are shared each day.