Challenges and objectives:
Is content up to the task?

Pushing content to its full potential

Turning content into a lean, mean revenue machine

With events sidelined for the foreseeable future, Andrew Burrow - Head of Content, Insight, and Analytics at Informa Connect - needed his team's sponsored ebooks to step up to the plate. To generate revenue, he needed a format that would meet four key objectives:1. Faster turnarounds
How can we produce more eBooks in a fraction of the time?2. Generate more leads
Can we generate enough leads that would be a draw for potential sponsors?3. Improved engagement
Is it possible to deliver a more meaningful experience with digital content?4. Valuable analytics
Which content metrics would incentivize companies to sponsor?