Results:
A revenue injection in difficult times

$55,000+ from just three eBooks

Revenue to rely on in an eventless world

At the time of writing, the team at Informa Connect have produced three eBooks and sold a total of 11 sponsorship packages. This amounts to more than $55,000 in direct revenue from their content.

With face-to-face events postponed for the foreseeable future, this revenue stream has arrived at a critical time for Informa, and Turtl is the tool behind it.

As times got tough, we were able to act in an agile way under unusual confinements, unlocking new revenue opportunities with content. Turtl was the machine that powered this.

Catherine Dogra,
Head of Digital Marketing at Informa Connect

Click above for more details on exactly how they offer sponsorship, including examples from existing eBooks.

Economical to create

The revenue generated from the life science eBooks is complemented by how economical they are to create. The simple UX of Turtl's tool allows the team to pull them together in very little time with minimal resources. The sponsors provide most of the content and the eBook is then padded out with advertisements and evergreen content from Informa Connect. The team is producing around three eBooks every month.

It's really not a lot of work to create something in Turtl that looks really meaty and attracts sponsors

Andrew Burrow, Head of Content, Insight, and Analytics at Informa Connect

A high-value offer

Despite how easy the eBooks are to produce, the feedback on their quality has been overwhelmingly positive. Multiple businesses have reached out after reading an eBook to find out more about how they can get their content featured in a future issue. The premium experience of Turtl's format has opened up new inbound financial opportunities for Informa.

Turtl's flexible gating has also doubled the number of leads Informa would typically see with similar content. A test comparing signups directly through the interactive eBook vs a typical landing page found that twice the number of people signed up via Turtl. This has helped Informa deliver their ambitious lead commitments outlined in the sponsorship packages.