Informa Markets + Turtl | Case Study

How CPhI, an Informa Markets brand, empowered sales teams by automating proposal creation

CASE STUDY: Empowered teams deliver proposals in 90% less time

The story of Informa Markets & Turtl

When Informa Markets met Turtl

Rethinking proposals

Informa Markets had a proposal problem.

Sales teams were piecing together PowerPoint slides, struggling with design elements, and having difficulty following brand guidelines. The resulting documents were text-heavy, hard to follow, and time-consuming to produce.

In 2021 Informa Markets transitioned all of its event brochures to the Turtl Format, and it was time for proposals to follow suit.

Before Turtl, it took half a day or more to create a proposal. Now, it only takes 15 minutes.

With Turtl's help, Informa Markets builds on-brand, attractive, easy-to-read proposals in 90% less time.

Each year Informa Markets unites more than 100,000 pharmaceutical professionals through exhibitions, conferences, and online communities to network, identify business opportunities, and expand the global market.

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The problem: Making proposals work harder

Can overhauling proposals help sales close more deals?

THE CHALLENGE:

The proposal
problem

"Our proposals were all done in PowerPoint and looked like they were straight out of the 90s."

Annika Kiestra, Sr. Marketing Manager, Informa Markets

Annika Kiestra, Senior Marketing Manager at Informa Markets, knew that proposals and media kits were the most important collateral their sales teams need to sell their products.

Informa Markets is a digitally savvy company with innovative products, and they needed a way for their proposals to reflect that.

1. Dated Visual Design

How do we ensure that all proposals are as attractive as the offers they're presenting?

2. Time Consuming

How can we give sales teams a fast and simple way to create proposals, without using bits and pieces of other documents?

3. Brand Control

How do we establish firm brand guidelines that are always followed by sales teams?

4. Sluggish Onboarding

How can we create an all-in-one solution that's easy to use for both new and established salespeople?

The solution: Better proposals, automated

How automating proposal creation saves thousands of hours per year

THE SOLUTION:

Automated, personalized proposals

Rethinking proposal creation

By automating proposal creation with Turtl, Informa Markets was able to rapidly overhaul their proposal creation process, resulting in a more consistent look and feel, and significantly reduced production time. The old process of designing decks, searching for the latest product information, and manually building out timelines and pricing tables was too time-consuming and inconsistent. With Turtl, that's no longer a problem.

Always accurate, always on-brand

The previous process of piecing together each proposal wasn't just time-consuming, it was disjointed, resulting in brand guidelines not being followed, and mistakes being made in proposals sent to customers.

With Turtl's automated solution, sales people are able to follow a streamlined workflow using pre-designed templates, so brand control is always maintained.

Easy to learn, quick to implement, save invaluable time

Effectively onboarding new technologies has always been a challenge. With the acceleration of digital strategies since 2020, that challenge continues to grow.

With Turtl, both new and experienced sales teams are able to hit the ground running and start producing high-quality proposals right away.

Before implementing Turtl, the production time of one proposal was half a day or more. Annika Kiestra estimates that proposal production times have been cut to just 15 minutes, freeing up valuable time for sales teams to work on doing what they do best - selling their products. Over the course of a year, this results in thousands of hours saved.

See how the Turtl Personalization Engine makes personalized content creation a breeze.

The 90's called, they want the PDF back

When it comes to professional, high-quality sales and marketing content, PowerPoint-produced documents and PDFs are beginning to show their age, and proposals are no exception.

With Turtl's help, Informa Markets is able to create customizable proposal templates that are visually appealing (and trackable).

The results: The ROI of content automation

Exactly how much is a 90% reduction in production time worth?

RESULTS

The True ROI of Content Automation

By implementing Turtl's powerful personalization engine, Informa Markets were able to reduce proposal creation time by 90%, saving thousands of hours per year for each salesperson. This resulted in massive annual savings, far surpassing the cost of implementation.

Not only will Informa Markets save hundreds of thousands annually, but the power of personalization at scale will allow their operation to scale smoothly, increasing ROI continuously.