*The problem:* Making proposals work harder
Can overhauling proposals help sales close more deals?
"Our proposals were all done in PowerPoint and looked like they were straight out of the 90s."
Annika Kiestra, Sr. Marketing Manager, Informa Markets
Annika Kiestra, Senior Marketing Manager at Informa Markets, knew that proposals and media kits were the most important collateral their sales teams need to sell their products.
Informa Markets is a digitally savvy company with innovative products, and they needed a way for their proposals to reflect that.
1. Dated Visual Design
How do we ensure that all proposals are as attractive as the offers they're presenting?
2. Time Consuming
How can we give sales teams a fast and simple way to create proposals, without using bits and pieces of other documents?
3. Brand Control
How do we establish firm brand guidelines that are always followed by sales teams?
4. Sluggish Onboarding
How can we create an all-in-one solution that's easy to use for both new and established salespeople?