Some thrive, others get left behind
Rethinking personal banking
Powerful mobile app
Detailed spending analytics
Personalised card design
1,000% growth in 2017
Taking market share from the giants of retail banking
From insurgent to leader
Reinvented music, phone, tablet and smartwatch markets
Relentless focus on user experience and embracing new technology
$16bn brand value in 2006 to $300bn in 2018
Left Microsoft playing catch-up
65 years at the top
Continually reinvent their offering to provide insight and empowerment through technology
$71bn into AI, blockchain, quantum and cloud over the last six years
One of only 60 companies who have been in the Fortune 500 since 1955. 90% of the rest have gone bankrupt.
