The opportunity for digital comms

What can Digital Transformation offer for the content we create every day?

Digital-first experiences

Marketing collateral
Internal comms collateral
Sales collateral

Old world

Traditional formats

Static and flat
Text-heavy
Non-responsive
Fatigue-inducing
Forgettable

New world

New formats

Interactive
Psychology-led
- Attention-grabbing
- Memorable
Right for all channels
And all devices

Plug
& play

Fast setup
Intuitive
Accessible

Old world

Traditional processes

Specialised skills (design, technical) required
Prone to resource bottlenecks
Slow execution

New world

Agile processes

Anyone can create, publish and analyse
Any time, anywhere
No design or tech skills needed

Performance analytics

Demographics data
Behavioural data

Old world

Vanity metrics

Downloads and opens
Limited if any behavioural insight
Limited, if any, performance analysis

New world

Meaningful metrics

Time spent with components
Interactions insight
Insight for better optimisation

Audience insights

Known reader tracking
Reader engagement data

Old world

Anecdotal

Intuition-led decision-making
Business-first comms
Generalised

New world

Data-driven

Data-driven decision-making
Better lead qualification
Audience-first comms
Personalised

Connected systems

CRM integrations
Real-time data updates
SSO

Old world

Disparate

Manual transfer of data
Greater risk for human error
Security risks
Slow

New world

Fully integrated

Automated data transfer
GDPR compliant
Secure sign-on