The solution:
Life with Turtl

Empowered teams, powerful integrations, and meaningful metrics

Empowering teams

The average amount of time it takes to produce a piece of content in Turtl has been decreased compared to using the Adobe suite to make PDFs.

Edward Williamson, Content Marketing Manager

In March 2019, IR Magazine started their journey with Turtl

Turtl was able to help IR Magazine optimize its existing resources, improve lead generation, and prioritize performance.

After realising the value of the platform, IR Magazine now uses Turtl to create a variety of content, including:

Quarterly magazines
Research reports
Event follow-ups
Sales materials
Product guides
Media packs

Solution #1

Agile content creation

Turtl's intuitive Creation Studio, with its drag-and-drop editor and column-based system, has enabled IR Magazine to produce engaging content much faster. Plus, stunning imagery and videos are easily embedded into documents, providing readers with the multimedia experience expected of today's digital content.

As a performance-led platform, Turtl requires no design or coding skills to produce stand out digital documents. For IR Magazine, this has meant that documents can be produced independently across many of its teams, such as Sales, Marketing, and Editorial, for a range of uses.

By speeding up production timescales and empowering more team members to create compelling on-brand materials, Turtl has helped to alleviate the strain on IR Magazine's resources and reduce the content bottleneck.

Prioritizing performance

Solution #2

Seamless forms and embeds

Distributing content is just as important as its creation. Turtl auto-generates all the code, links, and graphics needed to share digital documents across a range of channels. Now, it's quicker and easier than ever for IR Magazine to share content across its esteemed website and drive engagement, with Turtl's animated embed.

Being able to embed lead capture forms into pieces of content, such as industry reports, is key for IR Magazine and contributes significantly to advertising revenue and sponsorship generation.

Since using Turtl, IR Magazine has found that embedding forms is much easier and less time consuming. By integrating Turtl into the company's existing tech stack, IR Magazine can now easily capture readers' details directly via its form provider, Spotler.

Solution #3

Actionable insights

With limited access to meaningful reader metrics before Turtl, IR Magazine now has better insights into how its content is performing and how readers are consuming materials.

It's easier than ever to identify which topics or chapters are being read the most and where some tweaks might be needed. This data helps IR Magazine to do more of what works, improving engagement and increasing lead generation.

Check out the results ➜

THE RESULTS:

New format, better results

Realizing the value of Turtl

IR Magazine's Global Salary and Careers sample report is one of its most popular pieces. Creating this content in Turtl resulted in a significant increase in the number of submissions, when compared to earlier versions of the sample report published in the PDF format.

Want to see more magazine editions from IR Magazine?

552 submissions

2019 version (PDF)

896 submissions

2022 version (Turtl)

62% increase in submissions

Each submission can be marketed to and encouraged to sign up to a subscription, which includes the sample reports in full.
Conversion rate of submissions is 0.1%.
Subscriptions sales are between $1,000 - $5,000 per year.