Start marketing for emotions in B2B

**If you take one thing away, make it this!**

B2B marketers, here's your call to action

Engage your prospects emotionallyThis is a far more persuasive way of winning them over, as opposed to appealing to their rational minds.Focus on experiencesIf we’re trying to engage buyers emotionally, we need to focus on the experiences we give them at every point. Invest in both medium and the messageExperiences require a quality solution for the “how” of our communication, not just the “what”.

Here are some System 2 friendly proof points:

72% of businesses now say that improving customer experience is their #1 priority
Businesses who focus on experience delivered 6x better CAGR from 2010 to 2015
90% of Forbes 500 Execs say that experience is the new battleground