THE PROBLEM
Connecting content to MQLs

Shining a light on unknown content metrics and lead tracking across the business

High quality content,
low quality metrics

Kantar is home to some of the world's leading research, data and insight companies.

In autumn 2018, Kantar's Head of Brand & Communications, Gary Brown, encountered Turtl at a business summit - and realized its potential to solve their mystery metrics problem.

Kantar was creating a wealth of high-quality blog articles and thought-leadership content. The problem was that it was impossible to trace these back to lead generation without content metrics, making it hard to prove marketing ROI. Since they were unable to gain insight into who their readers were, and what they were interested in, it was difficult to move their content strategy forward.

With business-wide, collaborative projects on the horizon, Kantar needed a platform that would deliver on metrics and collaboration - on a large scale.