THE SOLUTION
A better way to generate leads

How Kantar found a centralized content platform for consistent lead generation and tracking

Alignment and consistency

Kantar used Turtl to create, localize, and track the performance of a cross-departmental flagship report across the globe

Breaking silos

In December 2019, Kantar set about a content project using Turtl which spanned not just the media division, but the whole business. Media Trends & Predictions 2020 was a guide that demanded a seamless collaboration between departments across the entire company - while these divisions were geographically separated.

Easy localization

The ease with which you can copy and update documents in Turtl makes it simple for teams to create localized versions of the same doc. Media Trends & Predictions 2020 was published in multiple languages, and customized for UK and US audiences.

Integrated analytics

Teams were able to integrate their particular versions of the docs with their own individual CRM systems. This meant that Kantar was able to aggregate reporting across all of the versions of Media Trends & Predictions 2020, giving them a clear picture of their total body of readers and leads.

Turtl enabled us to track leads in a consistent way via a single tool

Gary Brown, Head of Brand and Communications, Kantar