THE RESULTS
6,000 leads in
just 4 months

ROI and content strategy insights based on clear performance data

Data to fuel a strategy

In four months, Kantar's content created in Turtl saw:

6,000 marketing qualified leads/sign-ups
43,000 reads from over 31,000 different readers
6 minutes average document read time
187 days total content read time
17% bounce rate

Kantar and Turtl have created metrics to be proud of. Their raw data, which includes internal and external metrics, contains an impressive total content read time of 187 days.But it doesn't stop there. Kantar aims to use Turtl analytics to steer its future content strategy. By tracking which topics gain the most reader engagement and generates the most leads, the teams can steer their content towards more of what their audience actually wants to read.

The more we create content in Turtl, the more we can compare our content to see which had the longest read time and the most engagement.

Gary Brown, Head of Brand and Communications, Kantar