Overview:
The story in a nutshell
Kantar's Worldpanel Division adopted Turtl in an experiment to see what effect the interactive content software could have on its global reports. The largest of these reports - Brand Footprint - had run for eight years in PDF. It was time for change.
Brand Footprint is a global ranking of the most chosen consumer brands. It's created collaboratively by both Kantar and its agency partner, Eulogy.
Since Turtl's adoption, the combined team has turned the light on their readers, capturing unprecedented insights through Turtl's analytics:
2,000 signups (37% of all readers)
Total read time of over 27 days
440 engagements with interactive features
Why Kantar wanted change
How Kantar and Eulogy used Turtl
The difference Turtl has made to Brand Footprint
Kantar's Worldpanel Division are the global experts in shoppers’ behavior. Their reports inspire successful decisions by brand owners, retailers, market analysts, and government organizations across the world.
Visit their website
