Challenges and objectives:
Putting readers under the microscope
The search for an experiential format that captures actionable data
Benjamin Cawthray, Global Thought Leadership Director of the Worldpanel Division, was first introduced to Turtl when it was used by Media, another Kantar division. The interactivity of the format and detailed reader analytics had the potential to meet four key objectives for Brand Footprint:
How can we accelerate the production process?
How can we create an experience that makes people want to read further?
How can we encourage more readers to sign up and convert to leads?
How can we capture more meaningful data than just downloads?
