Solution:
An interactive approach

Turtl's agile tool allows Kantar and Eulogy to create a report that demands to be read

Agile creation, interactive widgets, and unprecedented insights

Streamlined design for agile content creation

Turtl's drag-and-drop editor allows the design team at Eulogy to create content for Kantar at speed. The branding is pre-coded and locked into the editor, affording a level of brand security much higher than in the creation of PDF-based content.

An interactive format people want to engage with

Unlike the long-scroll navigation of traditional formats like the PDF, Turtl documents are chunked into chapters. Readers flick through pages to find what they're most interested in, much like a physical magazine. To top it off, there are a wide variety of interactive widgets like polls and charts which encourage Kantar's readers to engage deeper for longer.

Flexible lead capture to boost signups

Turtl offers flexible gating functionality to encourage sign-ups. Instead of hard gating the cover to prevent access completely, you can place gates within specific chapters. This allows Brand Footprint's readers to flick through the chapter teasers and catch a glimpse of what they'll be able to access if they sign up.

Internal content metrics that turn the lights on

Due to Turtl's format being split into chapters, it can track reader journeys at a highly granular level. Kantar can see which chapters were the most popular, how far through Brand Footprint people got before they dropped off, which sections encouraged people to share on social, and even track individual reader engagement.

Creating Brand Footprint with Turtl

Step 1:

Strategy

Benjamin and his team from Kantar's Worldpanel Division kick things off by briefing their agency partners at Eulogy on a particular topic. Together, they agree on the key themes and areas that will be covered in each chapter within the Turtl report and map out a narrative that fits the data they're reporting on.

Step 2:

Creation

The copy is written and sent over to Jessica Brown, Senior Designer at Eulogy, who's tasked with Turtlizing it. She designs the report within Turtl's editor, creating dynamic layouts, adding imagery, and inserting interactive widgets. Previously, Brand Footprint was created as a PDF in InDesign, which took significantly longer.

Step 3:

Distribution

The report is shared through Kantar's channels with confidence that it will always look its best. Social cards are automatically generated to show its dynamic cover and an interactive gif can be downloaded to insert into an email or onto a webpage. Turtl content also automatically adapts for desktop and mobile view, so no need to zoom and scroll like the PDF.

Step 4:

Monitoring

Readers browse the previews of the report before deciding whether to sign up for full access. As they engage with it, live data is gathered in the Turtl dashboard, capturing each of their specific journeys. This lets the team know which sections are performing best and which could use some tweaking.

[Turtl] is so much quicker to put the report together, which is a massive bonus

Jessica Brown, Senior Designer, Eulogy

Jessica on Turtl's time saving: