Results:
Reader insight most can only dream of

Capturing the detailed engagement metrics from almost 6,000 readers

Pulling back the curtains on content

In the eight years since Brand Footprint's conception, neither Kantar nor Eulogy have seen content data like this. The test has proven across the board that Turtl's interactive technology delivers the insights a data-driven business like Kantar has been looking for.

Brand Footprint was chosen as the test subject because it's Worldpanel's most important and longest paper. Its success in Turtl has prompted the team to roll out the software across their various global reports.

With the results we've seen from our flagship paper, we'll be looking to adopt Turtl for all our reports in the future

Benjamin Cawthray, Global Thought Leadership Director, Kantar's Worldpanel Division

Performance:

37% of readers signed up and became leads
Average read time of 4 mins 38 secs (27 days in total)
Read in 102 different countries
440 engagements with interactive elements (polls, videos, etc.)

A format everyone can get on board with

Turtl's editor is intentionally simple and restricted to allow for speedy on-brand content creation. Eulogy was able to turn around the Turtl edition of Brand Footprint much faster than they would have in PDF. The page-turning format also chunks information rather than overwhelming the reader with a long scrolling document. This was reflected in the lengthy average read times and a bounce rate of just 19%. The interactive features were also heavily used, proving that readers demonstrably respond to a more engaging content experience.

This is a level of reporting functionality we've never seen before

Ben Brigden, Account Director, Eulogy

Invaluable data for future content

Capturing the contact information of 37% of your readers is impressive for any piece of content, but the captured reading patterns and behaviors are the true gold dust to this team. Kantar was able to dissect Brand Footprint's performance chapter-by-chapter. They found that the specific chapter titled "The Impact of Covid" was the most popular - with an average read time of 3 minutes.

Insights like this were not possible when the report was in PDF, so they were reliant on anecdotal feedback and gut feelings. The team can now take these findings as an indicator of their audience's unique interests, even drilling down to the tastes of individual readers. Future reports can be mapped out with this in mind, creating something that is hyper-relevant to their readers.

Benjamin from Kantar on Turtl vs PDF:

Ben from Eulogy on Turtl's content data: