Here are four standards you'll be judged against
Businesses need to embrace new standards to remain relevant
People expect friction-free online experiences that work well across devices and channels and increasingly judge providers by their ability to provide them.
We expect experiences designed for our interests and our needs. If it's not relevant to me, you're wasting my time. There are no John Smiths or Jane Does here.
We want easy access to the latest products and services we subscribe to, wherever, whenever and whoever we may be.
We want to be in control of our journeys and outcomes, at our own convenience. A force of hand gets people's backs up.