Are you ready to kill the PDF?
Is it holding us back?
Are you ready?
Contents
British cycling: A retrospective
One hundred years of hurt
*Dave Brailsford*
In practice
What came next?
We'd all love to do this with our content
Exhibit A/ *Production*
Transport for London
Benefits
What if...
Exhibit B/ *Experience*
Experience is the new battleground
Monzo
Content experience?
What if...
Exhibit C/ *Measurement*
In 2019, everyone and their dog is sending data
If our content doesn't tell us how it's doing, how do we improve it?
Netflix
What if...
And on and on
Can we do a Brailsford?
Is it just me?
Thank you
Thanks for listening!
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