Time's up buddy.
New digital first formats (like this one) and the software that powers them are here to help businessestake control of their content and deliver more impactful experiences
Deliver more sophisticated, innovative experiences and achieve deeper engagement
Improve content relevance and lead nurturing by strengthening reader insight
Improve efficiency and reduce costs by in-housing creation without the need to expand internal teams
Prove the value and impact of content on the bottom line through more robust analytics
Increase the number of leads that convert into sales opportunities by delivering more innovative experiences designed specifically for digital readers
Lead and client nurturing will benefit greatly from the death of PDF. It's here at the middle of the funnel that white papers, ebooks and thought leadership come into play – all content types that tend to be in PDF format.
Improving how we nurture our relationships – in particular the content with which we do so – can have a tangible impact on the bottom line.
Done well, it increases the volume of sales qualified leads and the size of the sale by about 50%. Converting a nurtured lead is also 33% cheaper than non-nurtured.
Digital content that delivers a visually rich and interactive reading experience is proven to be more persuasive and memorable than static, text-heavy documents.
Source: Demand Gen Report
Source: 3M
When tailored to the individual interests of the reader, content is far more likely to generate trust and likability, improving the quality of sales opportunities
Digital first formats offer more detailed engagement tracking, and therefore more information about how a content piece is used by a reader.
See what readers skip through and where they dive deep. If something gets all the attention by a subset of people, give them more of that.
3 in 5 say they feel better about a company that delivers custom content and are more likely to purchase from them.
Pair insights-driven content with email automation and you open up the full potential of personalisation in b2b.
We can track whether a PDF document has been opened or downloaded, but not how it’s actually been read:
Alternative formats can answer these questions, and much more.
Optimise ROI and prove the impact of marketing activity on the bottom line
By using analytics to hone content and distribution strategy, marketers can deliver different experiences to different people and by doing so strengthen the relationship between brand and customer.
Content engagement and documented behaviour can be attributed to progression along the buyer journey, and ultimately to revenue. Marketing will become more accountable, but also more able to prove their value.
By understanding what content is contributing most to business wins, we can create more like it, improving the return on investment from each individual asset created by marketing.
If we empower teams to create and edit content, speeding up the production process, we can be more responsive and efficient with the content we create – again impacting ROI.
