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How you can kill the PDF and evolve digital maturity

Evolve your digital content: Kill the PDF

Digital-first alternatives present the opportunity

Deeper engagement
More visibility into key analytics
Enhanced targeting

Improved nurturing, conversion, retention
Increased marketing productivity
Clearer revenue attribution

Next steps

Stage 1

Initial assessment

Identify current successes and areas for improvement
Begin evaluating alternative formats and the software behind them
Develop list of feature requirements

Stage 2

Content strategy development

Select and implement content software solution
Integrate with CRM
Develop preliminary content agenda
Create and distribute interactive versions of existing materials
Benchmark performance

Stage 3

Advanced strategy and continued development

Identify “hits” and “misses”
Develop new content resources for lead generation, nurturing, retention and upselling
Test and optimise content for various segments
Create targeted content for segments and stages
Report on content contribution in journey to business wins

Powerful and easy-to-use content software
Psychology-led interactive format captures and keeps reader attention

Optimised for multi-channel distribution
Analytics to measure, optimise, and forecast content performance

Reader intelligence for strategic follow-up
Support, shared expertise and inspiration to do more