A survey of their client base also found a clear external push for a more digital way of delivering that content. The pandemic was the forcing function.
"We were publishing about 10 research reports a year in print that could be up to 80 pages long," explains Gareth Scragg, Marketing Director at LEF. "Suddenly, all the office buildings we were delivering those reports to were empty. We had to find a new way to get that content in front of our audience."
Gareth had come across content created with Turtl's software several times over the years, so the tool was high on his list when they began considering digital platforms. He introduced it to James Bodsworth, LEF's Advisor on Emerging Technologies, who began discussions with the Turtl team to figure out if it could deliver on their content repackaging venture.
