Challenges and objectives:
Digital done right
What criteria did LEF use to find a digital solution that would outmatch the industry-standard PDF?
James and Gareth both knew that an online PDF would not live up to the leading edge name. They needed something that would innovate and enhance the client engagement experience. There were four main objectives for an alternative solution:
Can we find a format that will shake up audience expectations and create an innovative experience?
Is it possible to mix different mediums such as audio, animation, and video in one format?
How do we cater to the proportion of readers who are reading on mobile devices and tablets?
Will removing the printing segment of the production cycle significantly impact our time-to-market?
There is nothing engaging about reading an 80-page PDF document on mobile. You spend more time scrolling and zooming in and out than you do actually reading it.